NOVEMBER 19, 2025, EAST SYRACUSE, NY – In the coming months, ProAct will host a new edition of our Hot & Trending Webinar Series, with a focus on digital engagement. Presenters Deborah Dempsey, MBA, Pharm.D., RPh, Chief Operating Officer, Taylor Mishlanie, MBA, Pharm.D., RPh, Director of Clinical Operations, and Aleya Votra, Pharm.D., RPh, Clinical Pharmacist are joined by Nick Parrino, Vice President of Sales to discuss how ProAct is prioritizing future-forward thinking through our digital engagement measures.
On December 3, 2025, Deborah Dempsey will present ProAct’s Digital Member Engagement Platform and our partnership with Counter Health. On January 14, 2026, Taylor Mishlanie will present ProAct’s Chronic Condition Management Solution and our partnership with Omada Health. Lastly, on February 11, 2026, Aleya Votra will present ProAct’s Medication Therapy Management Program and our partnership with Aprexis.
Our relationships with Counter, Omada, and Aprexis help us in achieving our mission of creating partnerships built on value, transparency, and evidence-based pharmacy benefit management solutions. “These webinars will focus on how ProAct is leveraging digital health platforms to improve member engagement and support health outcomes," says Deborah. "We hope our partners will join in these valuable sessions to gain insight into how ProAct continues to reimagine pharmacy benefits by improving health outcomes through a holistic approach.”
About Deborah Dempsey
Deborah has been a valued ProAct employee owner since March of 2019 and serves as our Chief Operating Officer. She is responsible for all PBM commercial operations including clinical services, implementation, benefit changes, group eligibility, our ProActPLUS program, mail order pharmacy services, and overall client experience. Deborah received her Doctor of Pharmacy degree from Albany College of Pharmacy in 2007 and her MBA with a focus in healthcare from Utica University in 2020. She has received the coveted Ownership Excellence Award from her peers at ProAct in 2020 as well as the Quest for Excellence Award in 2022.
About Taylor Mishalnie
Taylor joined ProAct in 2021. Her responsibilities as Director of Clinical Operations gives her oversight of ProAct’s clinical team and the prior authorization process. She also oversees ProAct’s clinical programs where she focuses on lowering client costs while improving patient health outcomes through cost avoidance strategies. Taylor graduated from Albany College of Pharmacy in 2014 with a Doctor of Pharmacy, and earned her MBA with a focus in healthcare management from Utica University in 2020.
About Aleya Votra
Aleya joined ProAct in 2023. As a Clinical Pharmacist, her work focuses on lowering client costs while improving patient health outcomes through cost avoidance strategies. These strategies include the Clinical Optimization Program, Therapeutic Alternative Program, diabetes management, immunization outreach, and Medication Therapy Management. Aleya graduated from Albany College of Pharmacy in 2020 with a Doctor of Pharmacy.
About Nick Parrino
Nick joined ProAct in 2025. As Vice President of Sales, Nick is responsible for overseeing ProAct’s strategic new business growth by supporting our high-performing sales team. ProAct is dedicated to building customers for life by delivering an innovative and customized approach for our partners and valued plan sponsors. Nick has 20 years of experience in specialty pharmacy delivery, pharmacy benefits, and employee benefits related offerings. The diverse background with a specialty pharmacy manufacture, PBM sales and leadership, and digital health start-up leadership brings ProAct additional diversity to continue to maintain our position as a leading mid-market PBM partner. Nick holds a bachelor’s degree and an MBA in Business Administration.
About ProAct, Inc.
ProAct, Inc., is a 100% employee-owned pharmacy benefit management (PBM) company. ProAct is a part of the KPH Healthcare Services family of companies, which includes Kinney Drugs. ProAct empowers clients to take charge of their pharmacy benefit plans by combining high-touch service with the latest in PBM technology. ProAct manages the dispensing of prescription drugs through its mail order pharmacy, ProAct Pharmacy Services, as well as through its national retail pharmacy network consisting of over 64,000 pharmacies in the United States, Puerto Rico, Guam, and the Virgin Islands. For more information, visit www.proactrx.com.
Media Contact
Amanda Pendock
Senior Marketing Lead
amandapendock@proactrx.com
